Programme – Master in Business Management 2019-04-11T14:28:15+02:00


Component Courses: Business Organisations & Management, Project Management, Lean Management

  • Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture and apply this understanding to an organizational context of your choice
  • Demonstrate understanding of the Project Management Institute’s best practice approach
  • Demonstrate how to develop and execute a lean management system within a specific organisational context.
  • Evaluate the appropriacy of specific lean management and project management techniques to a specific organisational context.

Component Courses: Macroeconomics, Strategy Formulation & Implementation

  • Demonstrate sound understanding of the critical components of strategy formulation
  • Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and efficacy
  • Implement and justify a business strategy for an SME/MNC of your choice, supported by valid metrics
  • Demonstrate an understanding of context-specific specific macroeconomic policy and critically evaluate its effect on strategy formulation in an SME/MNC of your choice.

Component Courses: Technology in Business Organisations

  • Evaluate the evolution of technology over the past 50 years, and its impact on organisations, with specific reference to the evolving role of CIOs, emergence of enterprise-wide information systems, new channels and platforms for business processes
  • Analyse the impact of technological evolution on a specific business context, and critically appraise the current and potential ramifications for managing a business in this environment.

Component Courses: Negotiation skills, Presentation skills, Conflict resolution

  • Demonstrate an applied understanding of the critical success factors for effective verbal and nonverbal communication in the context of public speaking
  • Analyze and understand the key practical and theoretical concepts of managing and resolving conflicts
  • Analytically and theoretically understand the types of conflict management styles
  • Analyze and select negotiating strategies to favor your situation.
  • Demonstrate an ability to plan negotiations strategically and comprehensively

Component Courses: Negotiation skills, Presentation skills, Conflict resolution

  • Component Courses: Careers Skills
    • Discover new job search strategies, tools and the hidden job market
    • Identify different networking tools and strategies to expand networking opportunities
    • Produce a targeted resume for specific positions and organizations
    • Demonstrate ability to identify and best market transferable skills
    • Produce a Linkedin Profile with effective accomplishment-based job and skill statements


Component Courses: IHRM, Cross-Cultural Management, Business Canvas Modelling

  • critically evaluate strategic human resource management (SHRM) frameworks and concepts
  • critically examine the main arguments of best fit Vs best practice approaches to strategic human management
  • consider the interplay between human resource management, corporate culture and the resource based view of the firm
  • Identify relevant metrics in strategic human resource management and how to put HR policies into action
  • evaluate and understand how HR strategies can affect business performance, by implementation to a theoretical model of your choice
  • discuss the main theories in cross-cultural management and analyse existing research around a specific case-based example
  • Apply theories of cross cultural management to both addressing a given challenge and to self reflection on the cultural influences on your own approach to teamwork, task and communication.
  • Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model
  • Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers

Component Courses: Budgeting & Controlling

  • Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a fictitious company.
  • Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research
  • Evaluate and define estimated but realistic income and costs based on the current market.

Component Courses: Setting up a website – the end user experience

  • Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience
  • Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.

Component Courses: PR, Business Ethics, Social Media

  • Evaluate the importance of Business ethics to the modern and sustainable business
  • Assess how ethical policies work in terms of rationalisation and psychological distance
  • Critically appraise how ethical codes can be implemented and actually enforced in an effective way
  • Conduct a competitor analysis to support a social media campaign
  • Analyse and evaluate content options for a given social media strategy; including timing, ROI and KPIs
  • Analyse the strategic role of PR in an organisation and evaluate how it can be measured
  • With reference to two brands of your choice, assess the role of PR in the relationship between brand and consumer and identify critical success factors.

Component Courses: Storytelling

  • Apply a range of Storytelling techniques to create compelling examples
  • Apply story structure to make presentations dynamic and increase audience buy-in