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Online or at ESEI  Campus

September / February


12,200€ / year

ESEI’s Sports Management Specialisation is ideal for those students with a keen interest in the sports world who are considering a career in the sector. This 1-year programme provides students with a wide and strong sports business knowledge and understanding, and connects them with key players in the industry who can provide important insights and advice. This programme is the first step on the journey towards making an impact in the continuously innovating global sports industry, as you are taking through 6 vital areas of the industry.

Semester 1 (25 ECTS credits): 

- 3 x 5 ECTS credit courses in specialised business area
- 10 ECTS credit Responsible Business project:
Students must choose a specific cause or problem in the field of responsible business on which to focus their project (this could come from a social, environmental or economic standpoint, or perhaps all three). The objective is to ideate, develop and hopefully implement a project that contributes to the development of responsible business. The proposal should put forward a strategy and steps to address the chosen cause or problem.
*Supervised by a project tutor

Semester 2 (35 ECTS credits): 

- 3 x 5 ECTS credit courses in specialised business area
- 20 ECTS credit group-based capstone project
In groups, students will develop a capstone project (focused on their specialisation area) which is a research-based piece of work that can be submitted in various forms, including a multimedia presentation, film, event, simulation or paper. This project will be started at the end of the students’ first semester and will culminate in a formal presentation or exhibition of it.
*Led by a project mentor.

Programme overview


The Ecosystem of Sports and 21st Century Trends

This module takes a closer look at which key stakeholders make up the Sports Ecosystem. Students will undertake specific research into 6 of the main stakeholders in the Sports industry, and will do a deep dive into one stakeholder every session. These stakeholders are: Fans => Fan engagement;
Stadiums and Facilities => Stadium management and Smart stadiums; Athletes and their agents/managers; Ticketing and sports hospitality agencies; The global investors in Sports; Sports Youth Academies. The course also introduces students to the current hot topics in the industry. Students will be asked to consider the question of how the business of sport is evolving and adapting itself to the fast-moving and rapidly-changing global scenario. 

Entrepreneurial Sports Management

This module introduces the Lean Startup methodology and its tools, teaching students how it can be applied to build successful sports businesses. It follows a hands-on, immersive approach, in which students work on a real case study - an existing startup in the sports industry - allowing them to understand specific areas of the sports industry and where/how to look for opportunities. Students will help the startup team to de-risk the business, minimize waste and focus on real customers in order to bring value and satisfy needs. This will be done through a series of workshops in which students help to build a customer-centric culture, launch a series of real prototypes and test them in the market.

Sports Marketing

Sports marketing is a huge and diverse area of the sports business. This module takes students through its various sectors such as sports advertising, brand development, sponsorship, entertainment and community relations. It looks at the strategies, channels and tools used by the Sports Marketing world and analyses how they’re employed in different contexts to reach different objectives. Students will be asked to develop a sports marketing strategy for a sports enterprise of their choice, or indeed for their own business idea.


Sports Media

In this module, students are given insight into the vast world of sports media, looking at how media coverage of sport has evolved and considering the reality of today’s landscape. Students will explore how digital has changed the game of sports communication, looking at areas such as journalism, broadcasting and production, audio and visual storytelling and social media. It also dedicates some time to specifically consider media law and ethics.

Technology and Innovation in Sport

The sports industry, like every other industry, is faced with new challenges everyday and current structures and ways of working are not sufficient to generate value in an increasingly disruptive environment. This module covers two verticals - innovation in sports and technology and digital transformation in sports. Through the course, students will have a better understanding about digital transformation, the importance of it and how to implement it. They will deep dive into real-life case studies and explore how sports organizations can explore new revenue streams through digital. In the innovation vertical, students will acquire practical knowledge about what innovation actually means, how to set up and implement an innovation strategy from A to Z, and how to measure innovation.

Sustainability, Ethics and Social Responsibility in Sport

Sustainability, ethics and CSR are coming to the foreground of business conversations and trends more and more. This module is divided into three sections. The first focuses on the issue of sustainability in Sport, looking closely at the industry’s impact on the planet and evaluating its efforts and progress when it comes to making the issue central to its purpose. The second section considers ethical questions related to sports organisations and federations and the business of sport in general. The later sessions examine the subject of social responsibility, exploring the power and place of sport as a driver for development and social change, CSR, and diversity, inclusion and equality in Sport.

Frequently Asked Questions

What if I apply and Covid precludes my arrival?

Do you offer scholarships?

Please refer to our Scholarship page

Do you offer internships?

Job opportunities hugely depend on your qualifications, skills and experience. Around 10 offers are provided by ESEI / month, and we are in direct contact with more than 20 companies and 2 HR agencies for offers each semester. We offer assistance with all of this through our dedicated career services.
You can find more information about our Career Services through the following link
You can read more about career opportunities for international students in the following post

Do you have dorms?

Student Accommodation Options:
1) we provide a list of student accommodation agencies that help our students find their ideal home in barcelona, with attractive promotional codes specific to our students.
2) there is a relocation package with an accommodation agency, you will pay a certain fee and they will send you the accommodation letter you will need for the visa, and they will do the apartment hunt for you and find you the specs you want. More details on both option can be accessed

What is the application deadline?

Non-EU citizens needing a student visa to study in Spain, should make sure to secure admission at least three months before the start of the courses to avoid delays in arrival to Barcelona. Late applications received one month prior to the start date of the course will be considered based on the available places left in the programme. Because of the limited number of places available in our programme, we advise you to start your application as early as possible. Applications are being received for the upcoming intake.

Will I receive administrative support from the school...

Will I receive administrative support from the school for my residency documents?

ESEI has guidelines on all administrative processes undertaken by students and the school’s staff supports students with this on a one-to-one basis.

More Questions?

Let us know! We would be happy to advise you!