How can a company communicate effectively through Social Media? How can it reach its target and achieve its objectives? In this module students will learn the different characteristics of every Network, their nature and different communication techniques. Through real examples and active exercises the student will effectively master advertisement and branding in Social Media. The overall objective of the module is to develop attitudes and skills to design and implement a winning Social Media Strategy for a real company. In addition, students will look at how Social Ads are used as a type of advertising which companies use to promote their products or services on different social networks, especially Facebook. Ensuring the right types of ads and developing optimal strategies will give us the desired results.

From attracting leads to delighting the customers, in this module students will learn all the steps necessary to take a marketing plan to the next level. Inbound marketing is one of the most used techniques to get quality traffic on a website, in an organic way. This technique is designed to attract potential clients by offering content of interest oriented towards their needs and inquiries as consumers. Students will leave this module with an understanding of how inbound marketing helps us in our digital marketing strategy and learn how to attract quality traffic, create keyword strategies, convert users into leads and more.

Digital transformation isn’t about a business employing all the latest technologies on the market; it is about optimising the value delivered to customers by applying technologies that empower companies and customers. The Covid-19 crisis provided an opportunity for the business ecosystem to put brewing strategies of digital transformation in practise, and we have seen both the strengthening of existing digital transformation technologies and the emergence of new technologies. In this module, students will be introduced to the top digital transformation trends and technologies of today, including: Big Data and Analytics, Internet of Things and 5G, Mobile, Augmented Reality, AI and Machine Learning, Cloud Technology and more.

Data is the engine to business success in today’s digital economy; businesses must use data in their business processes in order to fuel digital business transformation. This module takes students through how this is done and for what benefit, ultimately gaining insight into how a data-driven business means better results in the form of improved customer (and employee) engagement and value, optimized business processes and enhanced business metrics. Students will learn how a company can: enhance opportunity for data collection; analyse, understand, manage, govern and optimize data it already has (in a sustainable and ethical way); create a data-driven culture and integrate data into business processes and their core business model. The course will also introduce students to the basics of data analytics.